Edita has become a full-service Nordic communications service provider: the service offering of Edita’s subsidiaries covers all central communications, marketing and publishing needs of organizations, and they are capable of serving their customers at a Nordic level.

“The assessment of Edita’s business strategy in autumn 2011 showed that the chosen transformation strategy had been the right move and that we should follow the same path for the next three years as well. We have managed to transform Edita into a provider of multi-channel communications services while constantly maintaining good profitability. In some of our group companies, the share of digital communications services already is nearly 100 per cent,” says Timo Lepistö, CEO of Edita Plc.

In 2011, we strengthened our group companies operating in various segments of the communications market, both by executing corporate restructuring and by investing in the development of their service offering and staff. “We will continue to invest in sales development, networking with other industry players and strengthening creative and consulting services. In addition, it is increasingly important to strengthen Edita’s image and renown in the Nordic countries in a way that supports the business operations of group companies and attractiveness of their brands”, says Lepistö.

In mid-2000s, Edita began determined work to shift the focus of its business operations. Still at the beginning of the previous strategy period in 2008, the share of traditional printing of Group net revenue was approximately 60 per cent.

In 2011, Edita’s net revenue was EUR 105.8 million (EUR 110.3 million). The net revenue in Finland was EUR 49.2 million (EUR 55.6 million). The net revenue in other EU countries was EUR 55.5 million (EUR 54.1 million) and exports outside the EU totaled EUR 1.1 million (EUR 0.7 million). The net revenue of Finnish companies was 48% (52%) of Group net revenue and that of Swedish companies 52% (48%) of Group net revenue . Edita’s operating profit for 2011 was EUR 2.2 million (EUR 2.7 million), which is EUR 0.5 million down from the previous year. Approximately EUR 1.6 million of one-time expenses is included in the operating profit.

In addition to the slow growth of demand for communications services and the tougher price competition, the Group’s operating profit was weakened by the broad adjustment measures carried out in the Print & Distribution and Marketing Services business areas, in which business operations were developed to respond better to the increasing demand for digital communications services.

The cash flow from Edita’s operating activities was excellent, EUR 8.2 million (EUR 5.8 million), and Edita’s equity ratio continued its positive development and stood at 42.7 per cent (40.2 per cent).

The Edita Group is made up of the parent company Edita Plc as well as subsidiaries that operate in four business areas:

Marketing Services: Citat AB, Mods Graphic Studio AB and the associate company Brand Systems AB in Sweden, Citat Oy in Finland and Citat Ukraina LLC in Ukraine.
Editorial Communication: JG Communication AB in Sweden.

Publishing: Edita Publishing Oy in Finland.
Print & Distribution: Edita Prima Oy in Finland and Edita Västra Aros AB and the associate company Edita Bobergs AB in Sweden.